Art of Services Marketing

Sunday, July 08, 2007

Who will take the Most Valuable ITO Services Partner position?


Today, I believe that there is a Position available in the ITO Marketplace for the "Most Valued ITO Services Partner". This Position can be taken by a Service Provider (SP) who can provide:


(a) Business impact beyond X % outsourcing savings. Clients want further reduction in costs through process optimization and re-engineering. The SP needs to come up with the plan for such an effort proactively. This may lead to a revenue dip, albeit temporary.

(b) Insight into effectiveness of client controlled processes. By virtue of its position, the SP is closer to client data than the client themselves. Therefore, the SP can suggest stream lining of interlocked processes that are still under the control of client.

(c) Brand Ambassador SP Team. The SP Team is virtually the face of the Client's IT Department. Employees, Partners and Suppliers interact with this team on a daily basis. Can the SP Team deliver a world class experience while they resolve issues?

The SP who is focused on ensuring the success of the client while anchoring its own financial success will take the “Most Values ITO Services Partner” position. A competent, empowered Relationship Management Team who is focused on Win – Win outcomes is the key to making this happen.

Cheers

Paul Simon Arakkal